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No Such Thing as Bad Publicity for Wal-Mart?  智库博客
时间:2007-03-12   作者: Jody Clarke  来源:Competitive Enterprise Institute (United States)
A poll commissioned by Wal-Mart(third item down) found that the negative publicity surrounding the world's largest retail chain has had hardly any effect on shoppers. Maybe groups like Wal-Mart Watch need to stop and think whether they're actually driving customerstothe store. Maybe not. And I'm sure Wal-Mart would rather not have all the bad publicity. But it's interesting how the efforts against the chain have not done more damage. Could it be that people really do prefer to pay lower prices for the things they want to buy? A poll commissioned by Wal-Mart(third item down) found that the negative publicity surrounding the world's largest retail chain has had hardly any effect on shoppers. Maybe groups like Wal-Mart Watch need to stop and think whether they're actually driving customerstothe store. Maybe not. And I'm sure Wal-Mart would rather not have all the bad publicity. But it's interesting how the efforts against the chain have not done more damage. Could it be that people really do prefer to pay lower prices for the things they want to buy?

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