| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w21679 |
| 来源ID | Working Paper 21679 |
| Pricing with Limited Knowledge of Demand | |
| Maxime C. Cohen; Georgia Perakis; Robert S. Pindyck | |
| 发表日期 | 2015-11-02 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | How should a firm price a new product for which little is known about demand? We propose a simple pricing rule: the firm only estimates the maximum price it can charge and still expect to sell at least some units, and then sets price as though the actual demand curve were linear. We show that if the true demand curve is one of many commonly used demand functions, or even if it is a more complex function, and if marginal cost is known and constant, the firm can expect its profit to be close to what it would earn if it knew the true demand curve. We derive analytical performance bounds for a variety of demand functions, and calculate expected profit performance for randomly generated demand curves. |
| 主题 | Microeconomics ; Market Structure and Distribution ; Economics of Information |
| URL | https://www.nber.org/papers/w21679 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/579354 |
| 推荐引用方式 GB/T 7714 | Maxime C. Cohen,Georgia Perakis,Robert S. Pindyck. Pricing with Limited Knowledge of Demand. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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