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Given Government Approval of Programming Computation on Encrypted Data (PROCEED) Technologies, Their Diffusion Will Be More Rapid in China Than in Russia

• The research team examined the correlation between different types of trust and online searches for information about data encryption, information security, and data protection in Russia and China.
• In China, the demand for information about data encryption is higher in regions with lower levels of interpersonal trust.
• In Russia, the demand for information about data protection and information security is higher in regions with lower levels of trust toward the government and law enforcement officials.
• This suggests that the diffusion of PROCEED technologies in China will be stimulated by cultural factors, which remain persistent over time, and in Russia by popular attitudes toward authorities, which are less resilient.
• In both countries, the governments tightly regulate the encryption technology markets.

Whether PROCEED Technologies Will Be Adopted in the Face of Associated Processing Penalties Is Difficult to Determine at This Time

• Although the prospect of being able to combine data from multiple parties or use third-party services while keeping data protected is an attractive one, there are many alternatives to using PROCEED that allow potential customers to make a range of trade-offs between economics and security.
• Nevertheless, there are many use cases for which PROCEED may be favored.

If PROCEED Is Adopted, It Is Likely to Be Adopted More Rapidly in the United States (and Similar Developed Countries) Than It Is in Russia and China

• Primarily, this is because PROCEED is compatible with the U.S. political culture.
• Secondarily, it is because it better accords to the U.S. business environment.