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When There Is Sufficient Time to Optimize the Levels and Mix of Television Advertising and Incentives:

• The results for the scenarios assessed imply that, under good recruiting conditions, optimizing the mix of television advertising and enlistment incentives would minimize total cost, whereas increasing recruiters, enlistment eligibility, or the Entry DEP from the baseline levels assessed would not.
• Under average recruiting conditions, increasing recruiters would reduce total cost.
• Under bad recruiting conditions, increasing recruiters or enlistment eligibility would each lower total cost comparably.

Total Costs Increase Substantially When There Is Not Sufficient Time to Optimize the Levels and Mix of Television Advertising and Incentives:

• When an incentive-centric strategy is needed to reduce the lead time for increasing enlistments from increased recruiting resources, it reduces the ability to optimize the levels and mix of TV advertising and incentives.
• In our incentive-centric scenarios, under good recruiting conditions more recruiters, greater enlistment eligibility, or a larger EDEP would each reduce the total cost, and the three alternative policy options would reduce the total cost by increasing amounts, respectively.
• Under average recruiting conditions, more recruiters would reduce total cost. Alternatively, increasing the EDEP would be more cost effective than increased recruiters, while increasing enlistment eligibility would be the most effective tool.
• Under bad recruiting conditions, increasing enlistment eligibility is the only alternative assessed that would be preferable to the baseline strategy.