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Chinese opinion is attuned to both local and national government responses.

• Twitter posts on the Husi expired-meat incident had high rates of use for first-person singular pronouns, suggesting negativity regarding the scandal immediately after its occurrence.
• Twitter frustration regarding the incident may have been directed less toward the local government and more toward the national government and U.S. companies.
• Weibo users appear to have felt a greater sense of community and less depression or insecurity regarding the national government.
• First-person singular pronouns were used in weibos discussing local government nearly twice as often as in those discussing the national government.
• At the same time, Weibo users directed more expressions of anger toward the national government than local governments.
• While very few weibos in the sample referenced America or U.S. companies (likely because of a delay in data collection), those that did contained far more posts about responsibility or blame than did those referring to Chinese entities.