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The campaign attracted a large number of people

• As many as one in five young people were aware of WeRise or WhyWeRise.
• WeRise was successful in engaging racial and ethnic minorities, especially black and Latino teens.
• The WeRise/WhyWeRise campaign was associated with a moderate increase in Twitter discussion of mental health and well-being.

Those who were exposed to WeRise or WhyWeRise might have benefited from the campaign

• The in-person survey at the event found that those who were present for longer were more likely to express supportive and understanding attitudes toward people with mental illness.
• The large, countywide survey of youth found that those exposed to WeRise or WhyWeRise (either in person or online) were more likely to report feeling empowered and mobilized toward mental health activism — a key goal of the campaign.
• Those exposed to the campaign also had greater awareness of the challenges people with mental illness face, from stigma to treatment-access issues. They were also more likely to know how to get help for their own mental health challenges, consistent with one of the campaign's goals of connecting people to resources.

The WeRise event predominately attracted people who were already interested in and knowledgeable about mental health

• The campaign successfully attracted people for whom mental health was personally relevant, who can readily apply the knowledge and empowerment they get from the campaign to their own life situations.
• The campaign seems to have had better success engaging people through means other than the event.