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来源类型 | FEEM working papers "Note di lavoro" series |
规范类型 | 论文 |
Price Competition and Product Differentiation when Consumers Care for the Environment | |
Klaus Conrad | |
发表日期 | 2003 |
出处 | Climate Change and Sustainable Development |
出版年 | 2003 |
语种 | 英语 |
摘要 | Increasing environmental awareness may affect the pleasure of consuming a good for which an environmental friendly substitute is available. When deciding to buy differentiated products, a compromise is sometimes made between preferred characteristics of the good and its environmental properties. In this paper we investigate the market implication of product differentiation when customers are concerned about environmental aspects of the good. We use the spatial duopoly model to determine how environmental concern affects prices, product characteristics and market shares of the competing firms. Our analysis is based on a two-stage game where at the first stage each firm chooses the characteristic of its product. At the second stage each firm chooses its price. The unique equilibrium prices and market shares are affected by consumer awareness of the environment and by the higher costs for producing those goods. As for the Nash equilibria in the characteristics we find three equilibria depending on the parameter constellation. In order to find out whether the market functions in an optimal way we determined the choice of environmental characteristics by a welfare maximizing authority. The result of this analysis is that characteristics differ under private decision making and social one. It can be shown, however, that it is possible to choose environmental policy instruments in order to stimulate private firms to produce the social optimal qualities. |
特色分类 | L11,Q38,H23 |
关键词 | Price competition,Quality competition,Environmental awareness,Environmentally friendly products |
URL | https://www.feem.it/en/publications/feem-working-papers-note-di-lavoro-series/price-competition-and-product-differentiation-when-consumers-care-for-the-environment/ |
来源智库 | Fondazione Eni Enrico Mattei (Italy) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/116894 |
推荐引用方式 GB/T 7714 | Klaus Conrad. Price Competition and Product Differentiation when Consumers Care for the Environment. 2003. |
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