| 来源类型 | Article |
| 规范类型 | 其他 |
| DOI | 10.1142/S021812749500020X |
| Chaotic behavior in an advertising diffusion model. | |
| Feichtinger G; Ghezzi LL; Piccardi C | |
| 发表日期 | 1995 |
| 出处 | International Journal of Bifurcation and Chaos 5 (1): 255-263 |
| 出版年 | 1995 |
| 语种 | 英语 |
| 摘要 | The paper is concerned with an advertising diffusion model where a firm devotes a fixed proportion of sales to advertising, while customers go through a two-stage adoption process. The model takes the form of a second-order, time-invariant, nonlinear dynamic system, in which a homoclinic bifurcation to infinity is shown to exist. Allowance is subsequently made for a seasonal fluctuation in the firm's advertising rate. A bifurcation study of the periodic solutions is then accomplished by means of a continuation procedure. Emphasis is placed on the emergence of chaos. Only the chaotic solutions stemming from a cascade of period doublings appear to be economically meaningful. |
| 主题 | World Population (POP) |
| URL | http://pure.iiasa.ac.at/id/eprint/4264/ |
| 来源智库 | International Institute for Applied Systems Analysis (Austria) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/127371 |
| 推荐引用方式 GB/T 7714 | Feichtinger G,Ghezzi LL,Piccardi C. Chaotic behavior in an advertising diffusion model.. 1995. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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