| 来源类型 | Article |
| 规范类型 | 其他 |
| DOI | 10.1016/j.ejor.2016.06.056 |
| Interaction of Pricing, Advertising and Experience Quality: A Dynamic Analysis. | |
| Caulkins JP; Feichtinger G; Grass D; Hartl RF; Kort PM; Seidl A | |
| 发表日期 | 2017 |
| 出处 | European Journal of Operational Research 256 (3): 877-885 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | For certain goods or services, the quality of the product can be assessed by customers only after consumption. We determine the optimal time paths for pricing, advertising and quality for a profit-maximizing firm facing demand that is influenced both by this experience quality as well as by advertising. In particular, there may exist two optimal trajectories separated by an indifference threshold in which the firm has the same utility of converging to either of the two long-run steady states. Or, to put it in a nutshell: the optimal mix of marketing instruments may lead to history-dependence. One implication is that there may be a market failure such that a government subsidy could help reach the steady state that is best for the Economy in the sense of having greater sales and a higher quality product. |
| 主题 | Advanced Systems Analysis (ASA) |
| 关键词 | System dynamics Marketing Optimal control History-dependence Skiba point |
| URL | http://pure.iiasa.ac.at/id/eprint/13342/ |
| 来源智库 | International Institute for Applied Systems Analysis (Austria) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/131082 |
| 推荐引用方式 GB/T 7714 | Caulkins JP,Feichtinger G,Grass D,et al. Interaction of Pricing, Advertising and Experience Quality: A Dynamic Analysis.. 2017. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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