2018, Rebecca Afua Klege, Martine Visser , Saugato Datta and Matthew Darling, The power of nudging: Using feedback, competition and responsibility assignment to save electricity in a non-residential setting, EfD Discussion Paper Series 18-19
Download reference
We use behavioural insights to design nudges, leveraging social comparison and assignment of responsibility, aimed at reducing electricity consumption in a large provincial government office building with 24 floors, a total of 1008 occupants. Results from a randomized control trial show that floors participating in a treatment with inter-floor competitions and tips reduced energy consumption by 9%, while those that also included floor-wise “energy advocates” reduced energy consumption by 14% over a period of 5 months. These reductions – which are among the largest demonstrated in any utilities setting – cause us to re-evaluate the conventional wisdom that asserts that it is harder to nudge behaviour in non-residential settings (such as office buildings) where users do not face the financial consequences of their behaviour than it is in residential settings, where they benefit financially from conservation efforts.
-
Klege, Rebecca
-
Visser, Martine
Authors
- South Africa
Center of origin
- Energy
- Policy Design