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As part of a series of topic briefs on the New Business Models for Sustainable Trading Relationships (NBMSTR) project, this paper will describe the business opportunities that are available when working with women in agriculture. In so doing, this paper adds a new dimension to understanding trading relationships with smallholders by segmenting the producer base and understanding the implications of vulnerability and power relations on application of the NBMSTR principles. To analyse the problem and develop an actionorientated set of recommendations, a gendered approach to value chain analysis will be carried out.