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Designing trading relationships and business models that reach and benefit women in agriculture can be a challenge for practitioners. Women constitute the majority of farmers and producers yet face a significant number of gender-specific constraints that restrict their productivity. Creative approaches to investing in women will mean maximizing productivity across the entire workforce and through the value chain. As part of a series of topic briefs on the New Business Models for Sustainable Trading Relationships(NBMSTR) project, Sourcing gender: gender value chains for productivity in sustainable sourcing strategies describes the business opportunities of working with women in agriculture and provides an action-orientated set of recommendations.