| 来源类型 | Report |
| 规范类型 | 报告 |
| Framework for Judging Market Potential of Information Products | |
| Gerardo Anzaldúa; Monica Ridgway | |
| 发表日期 | 2014 |
| 出版年 | 2014 |
| 语种 | 英语 |
| 概述 | The purpose of the SWITCH-ON Market Analysis Framework (MAF) is to provide developers with guidelines and supplementary resources to support the analysis of new and existing markets for SWITCH-ON products and services. The framework will equip developers with the necessary tools to critically evaluate the potential of identified markets for their products and services and will set the foundations for the development of an appropriate market entry strategy. |
| 摘要 | class="field field-name-field-master-image field-type-image field-label-hidden"> The purpose of the SWITCH-ON Market Analysis Framework (MAF) is to provide developers with guidelines and supplementary resources to support the analysis of new and existing markets for SWITCH-ON products and services. The framework will equip developers with the necessary tools to critically evaluate the potential of identified markets for their products and services and will set the foundations for the development of an appropriate market entry strategy. |
| 目录 | Table of Contents: Executive Summary 1 Introduction to the SWITCH-ON Market Analysis Framework 1.1 Purpose 1.2 How to use the framework 1.3 Roles and responsibilities Part I – Exploration and review of the markets for SWITCH-ON products and services 2 Market Definition 2.1 Definition of the overall market for the SWITCH-ON project 2.2 Definition of sub-markets 3 Market Intelligence 3.1 Exploration of the Market for Water Information Products and Services in the EU 3.1.1 Political Factors 3.1.2 Legal Factors 3.1.3 Economic Factors 3.1.4 Socio-cultural Factors 3.1.5 Technological Factors 3.1.6 Environmental Factors Part II – Tools for the collection and assessment of target market data 4 Market Segmentation 4.1 Defining the segments 4.2 Selecting target groups 5 Market Analysis 5.1 Secondary research A note on primary research 5.2 Estimating the potential size of the target market 5.3 Analysing trends and responding to opportunities and threats 5.4 Calculating the market growth rate 5.5 Competition and profitability Competitor Identification Framework Competitive Strength Heatmap Porter’s Five Forces Cost-Volume-Profit Analysis 5.6 Marketing communication 5.7 Assessment of risks Ansoff Matrix Risk Matrix 6 Lessons Learned References |
| 标签 | Report ; Climate ; EU Environment ; Governance ; Sustainability ; Water |
| 关键词 | Europe Market analysis |
| URL | https://www.ecologic.eu/14807 |
| 来源智库 | Ecologic Institute (Germany) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/36547 |
| 推荐引用方式 GB/T 7714 | Gerardo Anzaldúa,Monica Ridgway. Framework for Judging Market Potential of Information Products. 2014. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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