| 来源类型 | Policy Brief |
| 规范类型 | 简报 |
| The SWITCH-ON Market Analysis Framework | |
| Gerardo Anzaldúa; Hugh McDonald | |
| 发表日期 | 2016 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 概述 | support to European innovators on commercialising water information productsThis policy brief presents the SWITCH-ON toolbox that guides innovators to identify target markets and select a suitable business model consistently. This toolbox, called the Market Analysis Framework (MAF), has been applied by the developers of the 14 SWITCH-ON open data products and services, making it a tested and validated framework. By promoting demand-driven product development, the MAF can help European innovators increase their chances of achieving commercial success, ultimately contributing to the region's smarter, more sustainable, and more inclusive future economy. The Policy Brief No.1 is available for download. |
| 摘要 | class="field field-name-field-pub-title-additions field-type-text field-label-hidden"> support to European innovators on commercialising water information products  This policy brief presents the SWITCH-ON toolbox that guides innovators to identify target markets and select a suitable business model consistently. This toolbox, called the Market Analysis Framework (MAF), has been applied by the developers of the 14 SWITCH-ON open data products and services, making it a tested and validated framework. By promoting demand-driven product development, the MAF can help European innovators increase their chances of achieving commercial success, ultimately contributing to the region's smarter, more sustainable, and more inclusive future economy. The SWITCH-ON Policy Brief No.1 is available for download. |
| 目录 | Table of Contents: Supporting European innovation to achieve smart, sustainable and inclusive growth MAF development MAF activities, goals, and tools Part I: Defining the market and gathering initial intelligence Results of the PESTEL analysis: Largely favourable conditions for business development in the EU market for water information products and services Part II: Tools to segment the market and analyse the segments MAF results Key conclusions Further information Acknowledgment & disclaimer Authors |
| 标签 | Policy Brief ; Climate ; EU Environment ; Governance ; Sustainability ; Water |
| 关键词 | Open data water global change application (apps) research GIS market analysis Europe toolbox |
| URL | https://www.ecologic.eu/14810 |
| 来源智库 | Ecologic Institute (Germany) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/36803 |
| 推荐引用方式 GB/T 7714 | Gerardo Anzaldúa,Hugh McDonald. The SWITCH-ON Market Analysis Framework. 2016. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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