G2TT
来源类型Policy Brief
规范类型简报
The SWITCH-ON Market Analysis Framework
Gerardo Anzaldúa; Hugh McDonald
发表日期2016
出版年2016
语种英语
概述support to European innovators on commercialising water information productsThis policy brief presents the SWITCH-ON toolbox that guides innovators to identify target markets and select a suitable business model consistently. This toolbox, called the Market Analysis Framework (MAF), has been applied by the developers of the 14 SWITCH-ON open data products and services, making it a tested and validated framework. By promoting demand-driven product development, the MAF can help European innovators increase their chances of achieving commercial success, ultimately contributing to the region's smarter, more sustainable, and more inclusive future economy. The Policy Brief No.1 is available for download.
摘要class="field field-name-field-pub-title-additions field-type-text field-label-hidden">
support to European innovators on commercialising water information products

This policy brief presents the SWITCH-ON toolbox that guides innovators to identify target markets and select a suitable business model consistently. This toolbox, called the Market Analysis Framework (MAF), has been applied by the developers of the 14 SWITCH-ON open data products and services, making it a tested and validated framework. By promoting demand-driven product development, the MAF can help European innovators increase their chances of achieving commercial success, ultimately contributing to the region's smarter, more sustainable, and more inclusive future economy. The SWITCH-ON Policy Brief No.1 is available for download.

目录Table of Contents: Supporting European innovation to achieve smart, sustainable and inclusive growth MAF development MAF activities, goals, and tools Part I: Defining the market and gathering initial intelligence Results of the PESTEL analysis: Largely favourable conditions for business development in the EU market for water information products and services Part II: Tools to segment the market and analyse the segments MAF results Key conclusions Further information Acknowledgment & disclaimer Authors
标签Policy Brief ; Climate ; EU Environment ; Governance ; Sustainability ; Water
关键词Open data water global change application (apps) research GIS market analysis Europe toolbox
URLhttps://www.ecologic.eu/14810
来源智库Ecologic Institute (Germany)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/36803
推荐引用方式
GB/T 7714
Gerardo Anzaldúa,Hugh McDonald. The SWITCH-ON Market Analysis Framework. 2016.
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