G2TT
来源类型Project
规范类型研究项目
项目编号1750-29
Real World Consumer Behaviour
Max Grünig; Zoë Robaey
开始日期2008-12
结束日期2009-11
资助机构European Commission, Directorate-General Environment (DG Environment)
概述How does real-world consumer behaviour deviate from that predicted by rational choice theory? This project compiled insights emerging from the parallel disciplines of behavioural economics as well as commercial and social marketing with respect to sustainable consumption in Europe. The project analysed the applicability of these disciplines to European environmental consumer policy. As a result, the project formulated real-world recommendations for environmental consumer policy in five specific areas: food and drink, consumer electronics, vehicles, white goods and energy.Read more
摘要

How does real-world consumer behaviour deviate from that predicted by rational choice theory? This project compiled insights emerging from the parallel disciplines of behavioural economics as well as commercial and social marketing with respect to sustainable consumption in Europe. The project analysed the applicability of these disciplines to European environmental consumer policy. As a result, the project formulated real-world recommendations for environmental consumer policy in five specific areas: food and drink, consumer electronics, vehicles, white goods and energy.

Rational choice theory has dominated consumer policy design in the past. This project reviewed insights from the parallel disciplines of behavioural economics as well as commercial and social marketing. Furthermore, real-world examples were looked at in order to assess the applicability of behavioural economic theories to European environmental consumer policy.

All of the partners conducted a thorough literature review that served to identify influences on consumer choice that may have deviated from those predicted by rational choice theory. The project team formulated policy-relevant summaries of the main influences on consumer behaviour outside of rational choice theory, focusing on five distinct areas: food and drink, consumer electronics, vehicles, white goods and energy.

The Ecologic Institute was predominantly responsible for the research on white goods and developed a special policy brief on white goods. The results of the project provide decision-makers in the European Commission important insights about the effectiveness of different policy options in terms of fostering environmentally desirable behaviours and sustainable consumption habits.

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标签Business ; Consumer Policy ; Industry ; Sustainability
关键词sustainability consumer policy consumer behavior sustainable consumption business industry Europe
URLhttps://www.ecologic.eu/3536
来源智库Ecologic Institute (Germany)
资源类型智库项目
条目标识符http://119.78.100.153/handle/2XGU8XDN/38980
推荐引用方式
GB/T 7714
Max Grünig,Zoë Robaey. Real World Consumer Behaviour. 2008.
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