G2TT
来源类型Project
规范类型研究项目
项目编号2523, 2283
Online Information Service: Environmentally Compatible Plant Protection
Melanie Kemper; Beáta Welk Vargová; Ilka Merbold; Saraniya Nageswaran; Ida Lübben; Stephan Gürtler; Dr. Martin Hommes; (Julius Kühn-Institut)Mascha Schacht; (Schreibwerkstatt Aquilegia)Thomas Wagner; (Bundesverband deutscher Gartenfreunde)
开始日期2013-11
结束日期2016-09
资助机构Federal Environment Agency (UBA), Germany
概述What environmental impacts does the application of chemical pesticides have in private and small gardens, and how can consumers help to avoid these? In this project an online information portal and a brochure were created to answer these questions. Besides the environmentally relevant side effects of chemical pesticides, the project also focused on alternative and preventive measures.Read more
摘要

What environmental impacts does the application of chemical pesticides have in private and small gardens, and how can consumers help to avoid these? In this project an online information portal and a brochure were created to answer these questions. Besides the environmentally relevant side effects of chemical pesticides, the project also focused on alternative and preventive measures.

Methodological Approach

At the beginning of the project, existing information portals as well as the mass media’s reception of the topic was analyzed, in order to identify the most important questions and themes. Additionally, expert interviews and an online survey were conducted. Finally, after defining the target groups with the help of these results, the information portal and the brochure were developed. The contents ofthe portal and the brochure are illustrated by numerous fotos and infographics.

Tasks of the Ecologic Institute

The Ecologic Institute co-ordinated the project and was responsible for the analysis in the first part of the project. The texts for portal and brochure were written by Dr. Martin Hommes (Julius Kühn-Institut) and Mascha Schacht (Schreibwerkstatt Aquilegia). The Ecologic Institute's tasks included: editorial management, research and selection of photos, development of nine infographics, graphic design of the brochure and content management of the portal. Additionally, the Ecologic Institute supported the press and public relations work of the Federal Environment Agency to disseminate the portal and the brochure.

标签Agriculture ; Biodiversity ; Health ; Soil ; Water
关键词plant protection chemical preventive alternative biological pests pesticides environmental risk environmental impact garden garden plot amateur gardener information online information portal internet website brochure social media pres
URLhttps://www.ecologic.eu/10343
来源智库Ecologic Institute (Germany)
资源类型智库项目
条目标识符http://119.78.100.153/handle/2XGU8XDN/39181
推荐引用方式
GB/T 7714
Melanie Kemper,Beáta Welk Vargová,Ilka Merbold,et al. Online Information Service: Environmentally Compatible Plant Protection. 2013.
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