G2TT
来源类型Article in collected volume
规范类型其他
Der Ecotainment-Index zur Messung der kognitiv-emotionalen Beteiligung an TV-Beiträgen
Schwender, Clemens; Mocigemba, Dennis; Otto, Siegmar
发表日期2008
出版年2008
语种英语
摘要

Members of the TV-audience who have so far been indifferent to issues of sustainability constitute the target audience for the Ecotainment-concept. This requires that the viewers deal with pertinent issues on both a cognitive and an emotional level and form a positive attitude towards the concept. In order to evaluate TV reports in terms of their cognitive and emotional potential to raise the viewers’ interest in Ecotainment, an instrument was developed. The following aspects of ecotainment are assessed: does the report address diverse viewer groups? Does the report raise a sufficient number of aspects dealing with sustainability? What are the viewers’ cognitive and emotional responses?

link to the publikation

主题Evaluation and Assessment ; Participation and Communication ; Products and Consumption
URLhttps://www.ioew.de/en/publication-single/der_ecotainment_index_zur_messung_der_kognitiv_emotionalen_beteiligung_an_tv_beitraegen
来源智库Institute for Ecological Economy Research (Germany)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/412119
推荐引用方式
GB/T 7714
Schwender, Clemens,Mocigemba, Dennis,Otto, Siegmar. Der Ecotainment-Index zur Messung der kognitiv-emotionalen Beteiligung an TV-Beiträgen. 2008.
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