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来源类型 | Article in collected volume |
规范类型 | 其他 |
Der Ecotainment-Index zur Messung der kognitiv-emotionalen Beteiligung an TV-Beiträgen | |
Schwender, Clemens; Mocigemba, Dennis; Otto, Siegmar | |
发表日期 | 2008 |
出版年 | 2008 |
语种 | 英语 |
摘要 | Members of the TV-audience who have so far been indifferent to issues of sustainability constitute the target audience for the Ecotainment-concept. This requires that the viewers deal with pertinent issues on both a cognitive and an emotional level and form a positive attitude towards the concept. In order to evaluate TV reports in terms of their cognitive and emotional potential to raise the viewers’ interest in Ecotainment, an instrument was developed. The following aspects of ecotainment are assessed: does the report address diverse viewer groups? Does the report raise a sufficient number of aspects dealing with sustainability? What are the viewers’ cognitive and emotional responses? |
主题 | Evaluation and Assessment ; Participation and Communication ; Products and Consumption |
URL | https://www.ioew.de/en/publication-single/der_ecotainment_index_zur_messung_der_kognitiv_emotionalen_beteiligung_an_tv_beitraegen |
来源智库 | Institute for Ecological Economy Research (Germany) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/412119 |
推荐引用方式 GB/T 7714 | Schwender, Clemens,Mocigemba, Dennis,Otto, Siegmar. Der Ecotainment-Index zur Messung der kognitiv-emotionalen Beteiligung an TV-Beiträgen. 2008. |
条目包含的文件 | 条目无相关文件。 |
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