G2TT
来源类型Article (reviewed journal)
规范类型其他
Are consumers willing to pay more for electricity from cooperatives? results from an online choice experiment in Germany
Sagebiel, Julian; Müller, Jakob; Rommel, Jens
发表日期2014
出版年2014
语种英语
摘要

With liberalization in 1998, numerous firms have entered the German retail electricity market, including
newly formed consumer cooperatives. Based on Transaction Cost Economics, we develop a theoretical
framework seeking to explain preferences for electricity supplied by cooperatives from a consumer
perspective. Drawing on a convenience sample of 287 German electricity consumers and Choice Experiment data from an online survey, we estimate Willingness-to-Pay values for organizational attributes of electricity suppliers, while accounting for observed and unobserved heterogeneity. Consumers in the sample exhibit a large Willingness-to-Pay for renewable energy. Our results also indicate a substantial Willingness-to-Pay for transparent pricing, participation in decision making, and local suppliers. Democratic decision making – a distinct feature of cooperatives – exhibits positive Willingness-to-Pay values for approximately one fifth of the sample. Taken together, our findings suggest a slightly higher Willingness-to-Pay for electricity produced by cooperatives. Limitations of applied sampling and other important aspects of energy transition are also discussed.

主题Climate and Energy
URLhttps://www.ioew.de/en/publication-single/are_consumers_willing_to_pay_more_for_electricity_from_cooperatives_results_from_an_online_choice_e
来源智库Institute for Ecological Economy Research (Germany)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/412278
推荐引用方式
GB/T 7714
Sagebiel, Julian,Müller, Jakob,Rommel, Jens. Are consumers willing to pay more for electricity from cooperatives? results from an online choice experiment in Germany. 2014.
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