G2TT
来源类型Working Paper
规范类型论文
Supermarkets and Gasoline: An Empirical Study of Bundled Discounts
Zhongmin Wang
发表日期2015-09-30
出版年2015
页码DP 15-44
语种英语
概述

How do supermarkets’ grocery-gasoline bundled discount programs affect competition in gasoline markets? The answer depends on the scale of the program, the time horizon, and the characteristics of the gasoline site.

结论
  • Grocery-gasoline bundled discounts can have a competitive impact on retail gasoline prices, though the effect depends on several subtle factors.
  • The weight of the evidence suggests that supermarkets offer gasoline price discounts as a “loss leader” advertising strategy—using the discounted price of gasoline to attract buyers to purchase groceries, on which retailers earn their profits.
  • 摘要

    Many supermarkets offer grocery-gasoline bundled discounts, whereby a supermarket customer whose grocery purchase exceeds a certain dollar amount is offered a gasoline price discount. I use the difference-in-differences method and an ideal gasoline price data set to study such programs’ effects on retail gasoline competition in a specific market. A program’s effect on a gasoline station depends on the features of the program, whether the site is operated by a supermarket, its distance from the nearest supermarket, and the time horizon. How the estimated effects vary with program features and station characteristics helps explain why such programs are offered.

     

    主题Transportation
    URLhttp://www.rff.org/research/publications/supermarkets-and-gasoline-empirical-study-bundled-discounts
    来源智库Resources for the Future (United States)
    资源类型智库出版物
    条目标识符http://119.78.100.153/handle/2XGU8XDN/41400
    推荐引用方式
    GB/T 7714
    Zhongmin Wang. Supermarkets and Gasoline: An Empirical Study of Bundled Discounts. 2015.
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