| 来源类型 | Working Paper
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| 规范类型 | 论文
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| Towards sustainable market strategies : a case study on eco-textiles and green power |
| Lorek, Sylvia; Lucas, Rainer
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| 发表日期 | 2011-11-04
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| 出版者 | Wuppertal Inst. für Klima, Umwelt, Energie
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| 出版年 | 2003
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| 出版地 | Wuppertal
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| 页码 | 70
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| 语种 | 英语
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| 摘要 | This study focuses on the economic, market-related context of consumption patterns and incorporates the regulatory settings and values. The aim is to systemise the influences on sustainable consumption patterns. Special attention is drawn to the question how existing niche markets could be extended to mass markets. This question is deepened by case studies on the green textile and the green power markets. The results emphasise the different key factors which influence the successful pathways for an extended green market volume. Looking at the case of the green power market it can be seen how important it is to create an economic and institutional context for adoption. Looking at the case of green textiles the importance of new lifestyles and cultural impacts are obvious. Looking at the interfaces between institutional settings, supply structure, societal values and consumers' decision-making, it can be seen that consumers' demands are not only a product of individual needs. Therefore sustainable consumption strategies will have to face not only the change of needs, but also the change of structures which influence individual choices. |
| 特色分类 | 300 Sozialwissenschaften
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| URL | https://epub.wupperinst.org/frontdoor/index/index/searchtype/simple/query/%2A%3A%2A/browsing/true/doctypefq/workingpaper/start/422/rows/10/docId/1734
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| 来源智库 | Wuppertal Institute for Climate, Environment and Energy (Germany)
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| 资源类型 | 智库出版物
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| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/43528
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推荐引用方式
GB/T 7714 |
Lorek, Sylvia,Lucas, Rainer. Towards sustainable market strategies : a case study on eco-textiles and green power. 2011.
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文件名：
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WP130.pdf
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格式：
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Adobe PDF
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