| 来源类型 | Conference Object |
| 规范类型 | 其他 |
| Accelerating transitions to sustainability by slowing down : translating sufficiency into corporate narratives | |
| Augenstein, Karoline; Palzkill-Vorbeck, Alexandra | |
| 发表日期 | 2015 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | "Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability. |
| 特色分类 | 300 Sozialwissenschaften |
| URL | https://epub.wupperinst.org/frontdoor/index/index/searchtype/simple/query/%2A%3A%2A/browsing/true/doctypefq/conferenceobject/start/52/rows/10/docId/6036 |
| 来源智库 | Wuppertal Institute for Climate, Environment and Energy (Germany) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/45728 |
| 推荐引用方式 GB/T 7714 | Augenstein, Karoline,Palzkill-Vorbeck, Alexandra. Accelerating transitions to sustainability by slowing down : translating sufficiency into corporate narratives. 2015. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| 6036_Augenstein.pdf（435KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
