G2TT
来源类型Conference Object
规范类型其他
DOIhttps://doi.org/10.18461/pfsd.2017.1737
Displaying sustainability related information on meals : the role of design and information depth from a consumer's perspective
Langen, Nina; Rhozyel, Mounaim; Göbel, Christine; Speck, Melanie; Engelmann, Tobias; Rohn, Holger; Teitscheid, Petra
发表日期2017
出版者CentMa, Internat. Center for Management, Communication and Research
出版年2017
出版地Kiel
语种英语
摘要Food labels are able to support consumers in making more sustainable food choices in out-of-home consumption situations. Thereby, the effect of changing consumption behaviour depends on the format of food labels and on the information it provides. In order to assess the importance of the amount of information as well as the design of food labels displaying sustainability aspects, we test different formats of food labels using a best-worst choice design. So far, no research tested a variation of information depth while keeping label designs fixed. We find clear preferences across both dimensions. Results indicate that consumers regard labels with a higher information depth as more helpful in order to choose a sustainable meal. For the label design it became obvious that the slider-design is preferred over footprints and traffic light label design.
特色分类600 Technik, Medizin, angewandte Wissenschaften
URLhttps://epub.wupperinst.org/frontdoor/index/index/searchtype/simple/query/%2A%3A%2A/browsing/true/doctypefq/conferenceobject/start/21/rows/10/docId/6739
来源智库Wuppertal Institute for Climate, Environment and Energy (Germany)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/45767
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GB/T 7714
Langen, Nina,Rhozyel, Mounaim,Göbel, Christine,et al. Displaying sustainability related information on meals : the role of design and information depth from a consumer's perspective. 2017.
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