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来源类型 | Conference Object |
规范类型 | 其他 |
DOI | https://doi.org/10.18461/pfsd.2017.1737 |
Displaying sustainability related information on meals : the role of design and information depth from a consumer's perspective | |
Langen, Nina; Rhozyel, Mounaim; Göbel, Christine; Speck, Melanie; Engelmann, Tobias; Rohn, Holger; Teitscheid, Petra | |
发表日期 | 2017 |
出版者 | CentMa, Internat. Center for Management, Communication and Research |
出版年 | 2017 |
出版地 | Kiel |
语种 | 英语 |
摘要 | Food labels are able to support consumers in making more sustainable food choices in out-of-home consumption situations. Thereby, the effect of changing consumption behaviour depends on the format of food labels and on the information it provides. In order to assess the importance of the amount of information as well as the design of food labels displaying sustainability aspects, we test different formats of food labels using a best-worst choice design. So far, no research tested a variation of information depth while keeping label designs fixed. We find clear preferences across both dimensions. Results indicate that consumers regard labels with a higher information depth as more helpful in order to choose a sustainable meal. For the label design it became obvious that the slider-design is preferred over footprints and traffic light label design. |
特色分类 | 600 Technik, Medizin, angewandte Wissenschaften |
URL | https://epub.wupperinst.org/frontdoor/index/index/searchtype/simple/query/%2A%3A%2A/browsing/true/doctypefq/conferenceobject/start/21/rows/10/docId/6739 |
来源智库 | Wuppertal Institute for Climate, Environment and Energy (Germany) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/45767 |
推荐引用方式 GB/T 7714 | Langen, Nina,Rhozyel, Mounaim,Göbel, Christine,et al. Displaying sustainability related information on meals : the role of design and information depth from a consumer's perspective. 2017. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
6739_Langen.pdf(1086KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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