| 来源类型 | Book
|
| 规范类型 | 图书
|
| International Business & Market Operations Handbook. |
| Ahmed, Allam; Neddle, David
|
| 发表日期 | 2002
|
| 出版者 | Institute for Practicioners in Credit Insurance and Surety/University of East London/OUP, UK
|
| 出版年 | 2002
|
| 语种 | 英语
|
| 摘要 | This book provides you with a global perspective and understanding of international business as a context for domestic and international operations and marketing. In addition, it will enable you to become conversant with the theoretical background for international business activities and, in the context of the credit insurance and surety industries, with their links to global and international markets and marketing. The book will also provide a sound grounding in the terminology of international business; an overall perspective of these terminologies within the context of an organisation and a number of tools of analysis with which you can analyse and interpret the role and functions of business, in both internal and external environments. |
| URL | http://sro.sussex.ac.uk/id/eprint/28795/
|
| 来源智库 | Science Policy Research Unit (United Kingdom)
|
| 资源类型 | 智库出版物
|
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/466284
|
推荐引用方式
GB/T 7714 |
Ahmed, Allam,Neddle, David. International Business & Market Operations Handbook.. 2002.
|
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