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来源类型Book Section
规范类型其他
ISSN9780993161698
The BBC as market shaper and creator.
Mazzucato, Mariana; O'Donovan, Cian
发表日期2016-10-31
出版者Commonwealth Publishing
出版年2016
页码101-105
语种英语
摘要At the heart of the government’s White Paper on the future of the BBC is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services. This chapter assess the utility of this 'crowding out' argument and suggests instead an alternative framework with which to assess the BBC's ability to de-risk the private sector as well as to create new market landscapes.
特色分类HB Economic theory. Demography$P0087 Communication. Mass media
关键词BBC market creation market shaping media studies public value
URLhttp://sro.sussex.ac.uk/id/eprint/65756/
来源智库Science Policy Research Unit (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/468807
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Mazzucato, Mariana,O'Donovan, Cian. The BBC as market shaper and creator.. 2016.
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