| 来源类型 | Book |
| 规范类型 | 图书 |
| ISSN | 9781786345363 |
| Innovation heroes: understanding customers as a valuable innovation resource. | |
| Schweitzer, Fiona; Tidd, Joseph | |
| 发表日期 | 2018-06-01 |
| 出版者 | World Scientific |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them. |
| 特色分类 | T0173.2 Technological change$T0175 Industrial research. Research and development |
| 关键词 | innovation product development user innovation marketing |
| URL | http://sro.sussex.ac.uk/id/eprint/73089/ |
| 来源智库 | Science Policy Research Unit (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/469064 |
| 推荐引用方式 GB/T 7714 | Schweitzer, Fiona,Tidd, Joseph. Innovation heroes: understanding customers as a valuable innovation resource.. 2018. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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