| 来源类型 | Publication |
| Mission and Money: Understanding the University | |
| Burton A. Weisbrod; Jeffrey P. Ballou; and Evelyn D. Asch | |
| 发表日期 | 2008-12-30 |
| 出版者 | Cambridge, MA: Cambridge University Press |
| 出版年 | 2008 |
| 语种 | 英语 |
| 概述 | Many academic institutions pursue mission-related activities that are unprofitable and engage in profitable revenue raising activities to finance them. This book presents research on schools’ revenue sources from tuition, donations, research, patents, endowments, and other activities.", |
| 摘要 | Many academic institutions pursue mission-related activities that are unprofitable and engage in profitable revenue raising activities to finance them. This book presents research on schools’ revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission. The tension between mission and money is also highlighted in a chapter on the profitability of intercollegiate athletics. |
| URL | https://www.mathematica.org/our-publications-and-findings/publications/mission-and-money-understanding-the-university |
| 来源智库 | Mathematica Policy Research (United States) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/486086 |
| 推荐引用方式 GB/T 7714 | Burton A. Weisbrod,Jeffrey P. Ballou,and Evelyn D. Asch. Mission and Money: Understanding the University. 2008. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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