全球智库信息集成服务系统(G2TT): Timeless Strategy Meets New Medium: Going Negative on Congressional Campaign Websites, 2002-2006

G2TT

来源类型	Publication
	Timeless Strategy Meets New Medium: Going Negative on Congressional Campaign Websites, 2002-2006
	James N. Druckman; Martin Kifer; and Michael Parkin
发表日期	2009-05-19
出版者	Evanston, IL: Institute for Policy Research, Northwestern University, Working Paper Series WP-09-06
出版年	2009
语种	英语
概述	In a few short years, the World Wide Web has become a standard part of candidates’ campaign tool kits. ",
摘要	In a few short years, the World Wide Web has become a standard part of candidates’ campaign tool kits. Virtually all candidates have their own sites; and voters, journalists, and activists visit the sites with increasing frequency. In this paper, we study what candidates do on these sites—in terms of the information they present—by exploring one of the most enduring and widely debated campaign strategies: “going negative.” Comparing data from over 700 congressional candidate websites, over three election cycles (2002, 2004, and 2006), with television advertising data, we show that candidates go negative with similar likelihoods across these media. We also find that while similar dynamics drive negativity on the Web and in television advertising, there are some notable differences. These differences likely stem, in part, from the truncated sample available with television data (i.e., many candidates do not produce ads). Our results have implications for understanding negative campaigning, and for the ways in which scholars can study campaign dynamics.
URL	https://www.mathematica.org/our-publications-and-findings/publications/timeless-strategy-meets-new-medium-going-negative-on-congressional-campaign-websites-20022006
来源智库	Mathematica Policy Research (United States)
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/486213
推荐引用方式 GB/T 7714	James N. Druckman,Martin Kifer,and Michael Parkin. Timeless Strategy Meets New Medium: Going Negative on Congressional Campaign Websites, 2002-2006. 2009.