| 来源类型 | Publication |
| 来源ID | Insuring America's Children Evaluation Brief #4 |
| The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach | |
| Sheila Hoag; Victoria Peebles; Christopher Trenholm; and Gene Lewit | |
| 发表日期 | 2012-11-30 |
| 出版者 | Princeton, NJ: Mathematica Policy Research and Los Altos, CA: The David & Lucile Packard Foundation |
| 出版年 | 2012 |
| 语种 | 英语 |
| 概述 | This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation.", |
| 摘要 | This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation. This communications capacity-building grant project aimed to help state-based advocates build consensus more effectively and promote children's health insurance coverage and coverage expansion. The brief reveals lessons for advocates, communicators, and funders in the value of message framing and an advocacy strategy rooted in a positive, "glass-half-full" approach as well as investment in continuous, real-time communications and technical assistance. |
| URL | https://www.mathematica.org/our-publications-and-findings/publications/the-narrative-communications-project-takeaway-findings-on-a-messageframing-approach |
| 来源智库 | Mathematica Policy Research (United States) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/487253 |
| 推荐引用方式 GB/T 7714 | Sheila Hoag,Victoria Peebles,Christopher Trenholm,et al. The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach. 2012. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| IAC_Narrative_projec（552KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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