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来源类型Publication
来源IDInsuring America's Children Evaluation Brief #4
The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach
Sheila Hoag; Victoria Peebles; Christopher Trenholm; and Gene Lewit
发表日期2012-11-30
出版者Princeton, NJ: Mathematica Policy Research and Los Altos, CA: The David & Lucile Packard Foundation
出版年2012
语种英语
概述This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation.",
摘要This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation. This communications capacity-building grant project aimed to help state-based advocates build consensus more effectively and promote children's health insurance coverage and coverage expansion. The brief reveals lessons for advocates, communicators, and funders in the value of message framing and an advocacy strategy rooted in a positive, "glass-half-full" approach as well as investment in continuous, real-time communications and technical assistance.
URLhttps://www.mathematica.org/our-publications-and-findings/publications/the-narrative-communications-project-takeaway-findings-on-a-messageframing-approach
来源智库Mathematica Policy Research (United States)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/487253
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GB/T 7714
Sheila Hoag,Victoria Peebles,Christopher Trenholm,et al. The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach. 2012.
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