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来源类型Publication
Do Environmental Messages Work on the Poor? Experimental Evidence from Brazilian Favelas
Chantal Toledo
发表日期2016-03-01
出版者Journal of the Association of Environmental and Resource Economists, vol. 3, no. 1 (subscription required)
出版年2016
语种英语
概述Using a randomized experiment conducted in 17 favelas (shantytowns) in Rio de Janeiro, Brazil, this paper investigates the interplay between three levels of monetary incentives and an environmental persuasion communication on the take-up of an energy-efficient lightbulb (a light-emitting diode or, LED).",
摘要In developed countries, the combined use of monetary and nonmonetary incentives, such as subsidies and social norms, has been shown to encourage the adoption of energy-saving technologies and conservation behaviors. However, little is known about the effect of these approaches in developing countries, which account for most of the growth in energy demand and greenhouse gas emissions. Using a randomized experiment conducted in 17 favelas (shantytowns) in Rio de Janeiro, Brazil, this paper investigates the interplay between three levels of monetary incentives and an environmental persuasion communication on the take-up of an energy-efficient lightbulb (a light-emitting diode or, LED). On average, the persuasive communication significantly increases LED take-up by 6 percentage points (a 13% increase). This effect is driven by a 13 percentage point (20%) increase in take-up at the middle price. Richer participants and females respond the most to the communication.
URLhttps://www.mathematica.org/our-publications-and-findings/publications/do-environmental-messages-work-on-the-poor-experimental-evidence-from-brazilian-favelas
来源智库Mathematica Policy Research (United States)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/488434
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GB/T 7714
Chantal Toledo. Do Environmental Messages Work on the Poor? Experimental Evidence from Brazilian Favelas. 2016.
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