| 来源类型 | Chatham House Report
|
| 规范类型 | 报告
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| Strategic Communications and National Strategy |
| Paul Cornish, Julian Lindley-French, and Claire Yorke
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| 发表日期 | 2011-09-01
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| 出版年 | 2011
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| 语种 | 英语
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| 摘要 |
- This report aims to raise awareness of the role and potential of strategic communications as a means of delivering policy.
- Strategic communications should become a more prominent component at the highest levels of government, at an early stage in the development of a complex stabilization or other operation, during a crisis response or a contingency operation and generally as an organic part of policy-making.
- In addition to understanding the what, why and where of strategic communications, governments and strategic communicators across the policy process must be able to recognize the 'who': the audience to whom policy is addressed. Strategic communications must recognize the diversity in audiences and their different motivations, interests and ideas.
- In planning government strategies and the delivery of policy, activities should be considered and undertaken as much for their communicative value as for their physical impact.
- Strategic communications is not best achieved through a fixed, central structure – an 'Office for Strategic Communications' of some sort. It is the fostering of a strategic communications culture, rather than the design of more formal structures, that will promote the necessary changes in current practice.
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| 主题 | Strategy
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| 区域 | UK
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| URL | https://www.chathamhouse.org/publications/papers/view/178477
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| 来源智库 | Chatham House (United Kingdom)
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| 资源类型 | 智库出版物
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| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/48945
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推荐引用方式
GB/T 7714 |
Paul Cornish, Julian Lindley-French, and Claire Yorke. Strategic Communications and National Strategy. 2011.
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