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For 30 years, Hermosillo has been wondering whether it has a future after Ford. Until the early 1980s, the city relied mainly on agricultural activity. When the multinational motor company arrived in this northwestern Mexican city in 1986, it changed the history of a region that up until that point had relied heavily on agriculture. The assembly plant was established and many auto parts suppliers sprang up, triggering industrialization and increasing the complexity of its economy, its productivity, and wages. Intensive manufacturing development turned Hermosillo into the fifth richest metropolitan area in Mexico in 1998.