Gateway to Think Tanks
来源类型 | Report |
规范类型 | 报告 |
来源ID | RR-809/1-OSD |
Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference | |
Christopher Paul; Jessica Yeats; Colin P. Clarke; Miriam Matthews | |
发表日期 | 2015-04-17 |
出版年 | 2015 |
语种 | 英语 |
结论 | Across Sectors, Best Practices for Assessing Efforts to Inform, Influence, and Persuade Efforts Adhere to a Handful of Common Principles
DoD Has Historically Struggled to Assess the Progress and Effectiveness of Its IIP Efforts
|
摘要 | To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? It can be difficult to measure changes in audience behavior and attitudes, and it can take a great deal of time for DoD IIP efforts to have an impact. DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. These insights and attendant best practices will be useful to personnel who plan and assess DoD IIP efforts and those who make decisions based on assessments, particularly those in DoD and Congress who are responsible for setting national defense priorities and allocating the necessary resources. In addition to identifying where and why efforts have been successful, assessment can help detect imminent program failure early on, saving precious time and resources. An accompanying volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners, offers a quick-reference guide to the best practices presented here for personnel responsible for planning, executing, and assessing DoD IIP efforts. |
目录 |
|
主题 | Civil-Military Relations ; Information Operations ; Program Evaluation ; Psychological Warfare ; United States Department of Defense |
URL | https://www.rand.org/pubs/research_reports/RR809z1.html |
来源智库 | RAND Corporation (United States) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/522731 |
推荐引用方式 GB/T 7714 | Christopher Paul,Jessica Yeats,Colin P. Clarke,et al. Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference. 2015. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
RAND_RR809z1.pdf(3191KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
x1495316344150.jpg.p(6KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。