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• The statewide campaign to reduce stigma and discrimination is associated with more adults using behavioral health services.
• Using these services is associated with increased productivity and employment.
• Increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the social marketing campaign, and $36 in benefits to the state government for each $1 invested.

This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

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Objective Analysis. Effective Solutions.