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Partnerships and Dispersed Personal Help Characterize Outreach and Enrollment in Illinois

• The Illinois Department of Public Health (IDPH) and Get Covered Illinois worked together to partner with organizations and providers statewide to provide in-person assistance to people wanting to enroll in health care coverage.
• IDPH made grants to six local health departments (LHDs) and funded the Illinois Association of Public Health Administrators to grant funds to other LHDs statewide.
• Some LHDs set up programs targeted at difficult-to-enroll populations, such as people with low literacy, immigrants, and people recently released from prison.

Outreach and Enrollment Efforts Face Challenges

• Challenges include difficulties with the federal Healthcare.gov website, the amount of information in-person assisters had to convey during enrollment appointments, low levels of literacy, weak understanding of insurance, inadequate computer experience, and clients choosing lowest-premium plans for expediency even though those plans might not be the most cost-effective for them in practice.
• Enrolling immigrants and people in households with mixed citizenship status also proved difficult. For some, confusion about eligibility was a barrier to seeking information about enrollment. In some cases, non–English-language resources were perceived to be unhelpful. Also, grant-receiving organizations did not all have experience in these kinds of outreach and enrollment activities and took longer to develop effective strategies.

Some Factors Help Outreach and Enrollment Efforts

• The primary facilitators were trust, partnership, and the availability of federal resources for enrollment.
• LHDs are vital in outreach and enrollment efforts because they can leverage existing partnerships with other community organizations.

The Patient Protection and Affordable Care Act (ACA) laid the groundwork for a substantial increase in the number of people who have access to health insurance through Medicaid expansion or health insurance marketplaces. During the first open-enrollment season, states used a variety of strategies to reach out to and enroll newly eligible people. Typically, they used federal and state funding to develop navigator programs. Program design differed by location, and, although many stakeholders were involved in these efforts, state and local health departments (LHDs) were, and remain, a relatively untapped resource. This brief is one in a series designed to highlight innovative models and best practices that leverage LHD involvement in ACA outreach and enrollment and to facilitate knowledge transfer to other geographic regions looking to leverage the full range of roles for LHDs in ACA outreach and enrollment. Each case study was designed to capture nuanced differences in how health departments support these efforts in their communities, identify facilitators and barriers to these approaches, and develop lessons learned from these activities. These briefs identify compelling models for how state and local health departments can implement similar activities in their own communities. Further, they provide guidance and insight into the role LHDs can play now, and help redefine that role in the future, as states continue to enroll residents in health insurance coverage moving forward. This brief focuses on a case study on Illinois.

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