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• The British public want a deal on Brexit and are willing to compromise to get one. Netting out the positives and negatives, the current situation of EU membership is worth about £14 per household per week more than leaving the EU with no deal.
• The British public place the greatest value on the ability to make trade deals and having access to the Single Market for trade of Goods and Services after Brexit, more so than restricting freedom of movement, increased sovereignty and reduced EU contribution.
• The British public seem to be more concerned with restricting demand for public services than simply restricting freedom of movement, particularly those who voted to leave the EU.
• Education level was the most important explanatory variable in quantifying people's preferences. Overall, those with university degrees preferred closer ties to the EU, while those with no qualifications preferred greater institutional distance from the EU.
• Given the importance of making trade deals and access to the Single Market, the public place a positive value on a relationship like Norway's current relationship with the EU, allowing for free trade with other countries while remaining within the single market, and accepting freedom of movement and some loss of sovereignty.

This proof-of-concept study uses stated preference discrete choice experiments to explore and quantify how the British public value key dimensions of a future relationship with Europe, including freedom of movement for holidays, freedom of movement for working and living, contributions to the EU, free trade with other countries, access to the EU single market for goods and services and sovereignty. The study report provides details of the technical aspects of the work, including the survey methodology, the design of the experiments and the model analysis. A companion report summarises the key policy findings. In terms of methodology, we conclude that people were able to undertake the choice experiments, even though they were complex — both because of the abstract nature of the choices and the number of attributes and levels. The resulting model indicates that those dimensions directly influencing the economy — such as free trade deals with countries outside the EU and access to the EU single-market — are valued most highly, and that preferences vary significantly by education level. Using the model results we find that Britons place a negative value on a 'no deal' option of about £14 per household per week of EU expenditure relative to the status quo (noting that the absolute values derived from the study should be used to provide order-of-magnitude estimates). Having a relationship like Norway is valued positively at about £14 per household per week of EU expenditure relative to the status quo.

• Chapter One

  Background

• Chapter Two

  Designing the stated preference discrete choice experiments

• Chapter Three

  Findings from the stated preference discrete choice experiments

• Chapter Four

  How can we use the choice modelling results to inform Brexit negotiations?

• Chapter Five

  Methodological findings and recommendations

• Appendix A

  Fieldwork and characteristics of the survey sample

• Appendix B

  Detailed choice model results