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来源类型 | Report |
规范类型 | 报告 |
DOI | https://doi.org/10.7249/RRA477-1 |
来源ID | RR-A477-1 |
Evaluation of Los Angeles County's 2019 "Spark the True You" Mental Health Campaign | |
Rebecca L. Collins; Nicole K. Eberhart; Rachana Seelam | |
发表日期 | 2020-06-25 |
出版年 | 2020 |
页码 | 12 |
语种 | 英语 |
结论 | STTU attendees included substantial percentages of women veterans and family members of service members or veterans
Roughly half of participants did not recognize campaign branding
Most participants reported that STTU events and materials provided new information about mental health or how to connect to care
A minority of survey participants held stigmatizing beliefs about people experiencing mental health challenges
The vast majority of survey participants said that they would seek professional help for a serious emotional problem
Most survey participants could recognize signs of mental health problems in others and knew how to provide support
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摘要 | In 2019, Los Angeles County, in partnership with the Los Angeles Sparks basketball team, conducted a promotional campaign involving a series of events and associated materials under the title "Spark the True You" (STTU). The campaign's goals were to destigmatize mental illness by normalizing the experience of mental health problems; to educate, assist, and activate a community of support for military women, women veterans, and their families; and to highlight the value of women veterans to their communities. Many women veterans experience posttraumatic stress disorder or depression or have experienced military sexual trauma, and rates of suicide are 1.8 times higher among women veterans than nonveterans. ,STTU involved events related to employment opportunities, veteran programs, stress management, self-care, families as sources of both stress and support, rehabilitation, homelessness, and diet and exercise, and STTU was also integrated into Sparks games. In addition to the games and events, advertisements on local television, posts on social media, and street advertising were used to promote awareness of STTU and its messages. ,The project team evaluated the reach and impact of the campaign using online and in-person surveys. Overall, although the STTU campaign sometimes struggled to reach individuals, it successfully provided new information about how to improve mental health and access relevant resources among those it did reach. The most-successful methods of outreach appear to have been Sparks games and social media posts. Most participants perceived STTU events and materials as providing new information about the key topics targeted by the campaign, including mental health and how to connect to care. |
目录 |
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主题 | Health Care Program Evaluation ; Los Angeles ; Mental Health Treatment ; Veterans Health Care ; Women's Health |
URL | https://www.rand.org/pubs/research_reports/RRA477-1.html |
来源智库 | RAND Corporation (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/524136 |
推荐引用方式 GB/T 7714 | Rebecca L. Collins,Nicole K. Eberhart,Rachana Seelam. Evaluation of Los Angeles County's 2019 "Spark the True You" Mental Health Campaign. 2020. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
RAND_RRA477-1.pdf(171KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
x1619719671732.jpg.p(4KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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