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来源类型 | Report |
规范类型 | 报告 |
DOI | https://doi.org/10.7249/RRA233-1 |
来源ID | RR-A233-1 |
Countering Violent Extremism in Indonesia: Using an Online Panel Survey to Assess a Social Media Counter-Messaging Campaign | |
Elizabeth Bodine-Baron; James V. Marrone; Todd C. Helmus; Danielle Schlang | |
发表日期 | 2020-09-09 |
出版年 | 2020 |
语种 | 英语 |
结论 | Audiences recognized and liked the CVE content...
But the effects are uncertain
|
摘要 | This report presents the results of an evaluation designed to assess the effects of countering violent extremism (CVE)–themed social media content used in a campaign to promote tolerance, freedom of speech, and rejection of violence in Indonesia. RAND Corporation researchers studied the effects of the campaign by recruiting a sample of Indonesian youth on Facebook and randomly assigning them to a treatment condition that exposed participants to CVE social media posts or a control condition. This report details the research design and findings and offers recommendations for improving such evaluations in the future. ,The group Search for Common Ground (SFCG) worked with a market research firm to design content for Facebook, Instagram, and Twitter using two different hashtags developed specifically for the CVE campaign: #AkuTemanmu ("I am your friend") and #CapekGakSih ("Aren't you tired?"). RAND researchers recruited 1,570 participants from Indonesia via a series of Facebook advertisements. They assigned participants either to a treatment group that viewed SFCG's CVE content or to a control group that viewed non-CVE placebo content that consisted of advertisements from Indonesian entertainment media and retail companies, as well as public service announcement campaigns. ,The results indicate that audiences recognized and liked the CVE-themed content at levels comparable to control content, and there were positive effects regarding attitudes toward promoting inclusivity online, although the effect was the result of an unusual, sudden drop in attitudes of control group participants. There also were strong, significant negative treatment effects regarding respondents' attitudes toward living in separated communities. |
目录 |
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主题 | Counterterrorism ; Indonesia ; Social Media Analysis ; Violent Extremism |
URL | https://www.rand.org/pubs/research_reports/RRA233-1.html |
来源智库 | RAND Corporation (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/524202 |
推荐引用方式 GB/T 7714 | Elizabeth Bodine-Baron,James V. Marrone,Todd C. Helmus,et al. Countering Violent Extremism in Indonesia: Using an Online Panel Survey to Assess a Social Media Counter-Messaging Campaign. 2020. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
RAND_RRA233-1.pdf(1737KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
x1599668796690.jpg.p(3KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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