G2TT
来源类型Discussion paper
规范类型论文
来源IDDP2846
DP2846 Are Non-Fundamental Equilibria Learnable in Models of Monetary Policy?
Seppo Honkapohja; Kaushik Mitra
发表日期2001-06-18
出版年2001
语种英语
摘要This Paper focuses on a single simple stylized fact which stands out from the post-war history of the US Car industry, namely that industry concentration fell just at the same time as industry advertising expenditures rose sharply. Since both events were almost certainly caused by the entry and market penetration of (largely) foreign owned car producers, this stylized fact raises interesting questions about whether ? and if so, how advertising affects entry. We use a model of consumer switching behaviour to help interpret the facts. The model predicts a simple linear association between market and advertising shares (which we observe fairly clearly at two different levels of aggregation in the data), and provides the basis for arguing that advertising can facilitate entry, but only for finite periods of time.
主题Industrial Organization
关键词Advertising Entry Us car industry
URLhttps://cepr.org/publications/dp2846
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/531890
推荐引用方式
GB/T 7714
Seppo Honkapohja,Kaushik Mitra. DP2846 Are Non-Fundamental Equilibria Learnable in Models of Monetary Policy?. 2001.
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