| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP2851 |
| DP2851 Structural Distortions and Decentralized Fiscal Policies in EMU | |
| Roel Beetsma; Lans Bovenberg | |
| 发表日期 | 2001-06-18 |
| 出版年 | 2001 |
| 语种 | 英语 |
| 摘要 | The aim of this Paper is to demonstrate that advertising can have an important function in markets with consumption externalities, apart from its persuasive and informative roles. We show that advertising may function as a device to coordinate consumer expectations of the purchasing decisions of other consumers in markets with consumption externalities. The implications of advertising as a coordinating device are examined in the pricing and advertising decisions of firms interacting strategically. While, at times, the one period advertising expense can exceed the one period monopoly profit, in equilibrium consumers will pay a premium for the more heavily advertised brand. |
| 主题 | Industrial Organization |
| 关键词 | Advertising Coordination Consumption externalities |
| URL | https://cepr.org/publications/dp2851 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/531895 |
| 推荐引用方式 GB/T 7714 | Roel Beetsma,Lans Bovenberg. DP2851 Structural Distortions and Decentralized Fiscal Policies in EMU. 2001. |
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