G2TT
来源类型Discussion paper
规范类型论文
来源IDDP3940
DP3940 A Product Market Theory of Worker Training
Hans Gersbach; Armin Schmutzler
发表日期2003-06-23
出版年2003
语种英语
摘要We study informative advertising within a random-utility, non-localized competition model of product differentiation. In a symmetric equilibrium, advertisement is sub-optimal when product differentiation is small, and excessive otherwise. Increasing the number of firms may increase or decrease the market price. We emphasise that quasi-concavity of profits may fail, as firms may prefer a high price deviation, targeting consumers that only become informed about their product (a feature that, while present in earlier models of informative advertising, has not received enough attention). As product differentiation becomes small, a symmetric equilibrium does not exist.
主题Industrial Organization
关键词Random utility Informative advertising Product differentiation Non-localized competition
URLhttps://cepr.org/publications/dp3940
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/532923
推荐引用方式
GB/T 7714
Hans Gersbach,Armin Schmutzler. DP3940 A Product Market Theory of Worker Training. 2003.
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