| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP3941 |
| DP3941 Overconfidence and Trading Volume | |
| Martin Weber; Markus Glaser | |
| 发表日期 | 2003-06-23 |
| 出版年 | 2003 |
| 语种 | 英语 |
| 摘要 | Based on arguments of the ?reference-dependent? theory of consumer choice we assume that a retailer?s discount of a manufacturer?s suggested retail price changes consumers? demand. We can show that the producer benefits from suggesting a retail price. If consumers are additionally sufficiently ?loss averse?, e.g. consumers? disappointment from higher than suggested retail prices is sufficiently high, the producer can force the retailer to take the suggested price in equilibrium and thus capture some of the retailer?s profits. A producer always benefits from investing into an advertising campaign with suggested retail prices. |
| 主题 | Industrial Organization |
| 关键词 | Vertical product differentiation Manufacturer's suggested retail price Advertising Reference dependence Loss aversion |
| URL | https://cepr.org/publications/dp3941 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/532924 |
| 推荐引用方式 GB/T 7714 | Martin Weber,Markus Glaser. DP3941 Overconfidence and Trading Volume. 2003. |
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