| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP4814 |
| DP4814 Disposition Matters: Volume, Volatility and Price Impact of Behavioural Bias | |
| William Goetzmann; Massimo Massa | |
| 发表日期 | 2004-12-23 |
| 出版年 | 2004 |
| 语种 | 英语 |
| 摘要 | We compare the advertising intensity and content of programming in a market with competing media platforms. With pay-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity is greater under free-to-air television. We also show that free-to-air television tends to provide more similar content whereas pay-tv stations differentiate their content. In addition, we compare the welfare properties of the two different schemes. |
| 主题 | Industrial Organization |
| 关键词 | Advertising Media Product differentiation Two-sided markets |
| URL | https://cepr.org/publications/dp4814 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/533724 |
| 推荐引用方式 GB/T 7714 | William Goetzmann,Massimo Massa. DP4814 Disposition Matters: Volume, Volatility and Price Impact of Behavioural Bias. 2004. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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