| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP5486 |
| DP5486 The Returns to Seniority in France (and Why are They Lower than in the United States?) | |
| Mosche Buchinsky; francis kramarz; Denis Fougère; Thierry Kamionka; Magali Beffy | |
| 发表日期 | 2006-01-30 |
| 出版年 | 2006 |
| 语种 | 英语 |
| 摘要 | I use a new Call Reports data item to revisit the role of advertising in US commercial banking. I examine how banks' advertising varies with the deposit market structure and whether bank profitability is influenced by advertising. My analysis addresses the endogeneity of market structure and advertising variables using instrumental variables. I find that banks advertise more with increasing market concentration, whereas banks with larger market shares and size advertise less. I also find that advertising has a positive and economically significant impact on bank profitability. These results suggest that advertising is an important aspect of bank competition. |
| 主题 | Financial Economics |
| 关键词 | Depository institutions Market structure Non-price competition |
| URL | https://cepr.org/publications/dp5486 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/534343 |
| 推荐引用方式 GB/T 7714 | Mosche Buchinsky,francis kramarz,Denis Fougère,et al. DP5486 The Returns to Seniority in France (and Why are They Lower than in the United States?). 2006. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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