G2TT
来源类型Discussion paper
规范类型论文
来源IDDP6773
DP6773 Ensuring Financial Stability: Financial Structure and the Impact of Monetary Policy on Asset Prices
Stefan Gerlach; Katrin Assenmacher-Wesche
发表日期2008-04-23
出版年2008
语种英语
摘要What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into different markets of Rede Globo, the network that has an effective monopoly on novelas production in this country. Using Census data for the period 1970-1991, we find that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle, consistent with stopping behavior. The result is robust to placebo treatments and does not appear to be driven by selection in Globo entry. Finally, we provide suggestive evidence that novelas, and not just television, affected individual choices. First, people living in areas covered by the signal were more likely to name their children after novela characters. Second, entry of a network that relied on imported shows did not have a significant impact on fertility.
主题Development Economics ; Public Economics
关键词Development Fertility Television
URLhttps://cepr.org/publications/dp6773
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/535621
推荐引用方式
GB/T 7714
Stefan Gerlach,Katrin Assenmacher-Wesche. DP6773 Ensuring Financial Stability: Financial Structure and the Impact of Monetary Policy on Asset Prices. 2008.
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