G2TT
来源类型Discussion paper
规范类型论文
来源IDDP7290
DP7290 The Evolution of Markets and the Revolution of Industry: A Quantitative Model of England's Development, 1300-2000
Stephen Parente; Klaus Desmet
发表日期2009-05-03
出版年2009
语种英语
摘要Limited consumer attention limits product market competition: prices are stochastically lower the more attention is paid. Ads compete to be the lowest price with other ads from the same sector and they compete for attention with ads from other sectors: equilibrium sector ad shares under free entry follow a CES form. When a sector gets more attractive, its advertising expands: others lose ad market share but may increase in absolute terms if sufficiently attractive. The "information hump" shows highest ad levels for intermediate attention levels when there is a decent enough chance of getting the message across and also of not being undercut by a cheaper offer. The Information Age takes off when the number of sectors grows, but total ad volume reaches an upper limit. Overall, advertising is excessive, though the allocation across sectors is optimal. Nonetheless, both large sectors and small ones can be blamed for misallocation of ads in using up scarce attention.
主题Industrial Organization
关键词Economics of attention Information age Price dispersion Advertising distribution Consumer attention Information filtering Size distribution of firms
URLhttps://cepr.org/publications/dp7290
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/536127
推荐引用方式
GB/T 7714
Stephen Parente,Klaus Desmet. DP7290 The Evolution of Markets and the Revolution of Industry: A Quantitative Model of England's Development, 1300-2000. 2009.
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