| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP7601 |
| DP7601 Krueger/Schiff/Valdés Revisited: Agricultural Price and Trade Policy Reform in Developing Countries since 1960 | |
| Kym Anderson | |
| 发表日期 | 2009-12-13 |
| 出版年 | 2009 |
| 语种 | 英语 |
| 摘要 | The goal of this paper is to reexamine the optimal design and efficiency of loyalty rewards in markets for final consumption goods. While the literature has emphasized the role of loyalty rewards as endogenous switching costs (which distort the efficient allocation of consumers), in this paper I analyze the ability of alternative designs to foster consumer participation and increase total surplus. First, the efficiency of loyalty rewards depend on their specific design. A commitment to the price of repeat purchases can involve substantial efficiency gains by reducing price-cost margins. However, discount policies imply higher future prices and are likely to reduce total surplus. Second, firms may prefer to set up inefficient rewards (discounts), especially in those circumstances where a commitment to the price of repeat purchases triggers Coasian dynamics. |
| 主题 | Industrial Organization |
| 关键词 | Coasian dynamics Coupons Loyalty rewards Price commitment |
| URL | https://cepr.org/publications/dp7601 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/536438 |
| 推荐引用方式 GB/T 7714 | Kym Anderson. DP7601 Krueger/Schiff/Valdés Revisited: Agricultural Price and Trade Policy Reform in Developing Countries since 1960. 2009. |
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