| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP7729 |
| DP7729 Platform Siphoning: Ad-Avoidance and Media Content | |
| Simon Anderson; Joshua Gans | |
| 发表日期 | 2010-03-07 |
| 出版年 | 2010 |
| 语种 | 英语 |
| 摘要 | Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without paying the ?price.? We examine the content provider?s reaction to such technologies, demonstrating that their adoption increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can lead to more mass-market content. We cast doubt on the profitability of using subscriptions to counter the impact of ad-avoidance. |
| 主题 | Industrial Organization |
| 关键词 | Ad-avoidance Advertising Bypass Death spiral Media economics Siphoning Two-sided markets |
| URL | https://cepr.org/publications/dp7729 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/536565 |
| 推荐引用方式 GB/T 7714 | Simon Anderson,Joshua Gans. DP7729 Platform Siphoning: Ad-Avoidance and Media Content. 2010. |
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