G2TT
来源类型Discussion paper
规范类型论文
来源IDDP7785
DP7785 Pricing and Information Disclosure in Markets with Loss-Averse Consumers
Martin Peitz; Heiko Karle
发表日期2010-04-19
出版年2010
语种英语
摘要We develop a theory of imperfect competition with loss-averse consumers. All consumers are fully informed about match value and price at the time they make their purchasing decision. However, a share of consumers are initially uncertain about their tastes and form a reference point consisting of an expected match value and an expected price distribution, while other consumers are perfectly informed all the time. We derive pricing implications in duopoly with asymmetric firms. In particular, we show that a market may exhibit more price variation the larger the share of uninformed, loss-averse consumers. We also derive implications for firm strategy and public policy concerning firms? incentives to inform consumers about their match value prior to forming their reference point.
主题Industrial Organization
关键词Advertising Behavioral industrial organization Imperfect competition Information disclosure Loss aversion Price variation Product differentiation Reference-dependent utility
URLhttps://cepr.org/publications/dp7785
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/536621
推荐引用方式
GB/T 7714
Martin Peitz,Heiko Karle. DP7785 Pricing and Information Disclosure in Markets with Loss-Averse Consumers. 2010.
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