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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP7847 |
DP7847 Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model | |
Pierre Dubois; Sandra Jodar Rosell | |
发表日期 | 2010-06-01 |
出版年 | 2010 |
语种 | 英语 |
摘要 | We develop a model of competition between retailer chains with a structural estimation of the demand and supply in the supermarket industry in France. In the model, supermarkets compete in price and brand offer over all food products to attract consumers, in particular through the share of private labels versus national brands across all their products. Private labels can serve as a differentiation tool for the retailers in order to soften price competition. They may affect the marginal costs of all products for the retailer because of eventual quality differences and also by helping retailers to obtain better conditions from their manufacturers. Differentiation is taken into account by estimating a discrete-continuous choice model of demand where outlet choice and total expenditures are determined endogenously. On the supply side, we consider a simultaneous competition game in brand offer and price between retailers to identify marginal costs. After estimation by simulated maximum likelihood, the structural estimates allow to simulate the effect on the equilibrium behavior of retailer chains of a demand shock through an increase in transportation costs for consumers and a merger between two retailer chains. |
主题 | Industrial Organization |
关键词 | Competition Discrete/continuous choice Retailing Structural estimation |
URL | https://cepr.org/publications/dp7847 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/536684 |
推荐引用方式 GB/T 7714 | Pierre Dubois,Sandra Jodar Rosell. DP7847 Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model. 2010. |
条目包含的文件 | 条目无相关文件。 |
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