G2TT
来源类型Discussion paper
规范类型论文
来源IDDP7847
DP7847 Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model
Pierre Dubois; Sandra Jodar Rosell
发表日期2010-06-01
出版年2010
语种英语
摘要We develop a model of competition between retailer chains with a structural estimation of the demand and supply in the supermarket industry in France. In the model, supermarkets compete in price and brand offer over all food products to attract consumers, in particular through the share of private labels versus national brands across all their products. Private labels can serve as a differentiation tool for the retailers in order to soften price competition. They may affect the marginal costs of all products for the retailer because of eventual quality differences and also by helping retailers to obtain better conditions from their manufacturers. Differentiation is taken into account by estimating a discrete-continuous choice model of demand where outlet choice and total expenditures are determined endogenously. On the supply side, we consider a simultaneous competition game in brand offer and price between retailers to identify marginal costs. After estimation by simulated maximum likelihood, the structural estimates allow to simulate the effect on the equilibrium behavior of retailer chains of a demand shock through an increase in transportation costs for consumers and a merger between two retailer chains.
主题Industrial Organization
关键词Competition Discrete/continuous choice Retailing Structural estimation
URLhttps://cepr.org/publications/dp7847
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/536684
推荐引用方式
GB/T 7714
Pierre Dubois,Sandra Jodar Rosell. DP7847 Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model. 2010.
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