| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP7863 |
| DP7863 On the Strategic Use of Attention Grabbers | |
| Ran Spiegler; Kfir Eliaz | |
| 发表日期 | 2010-06-01 |
| 出版年 | 2010 |
| 语种 | 英语 |
| 摘要 | When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates for the firms' other products. We explore this idea in the context of a stylized model of competition between media content providers (broadcast TV channels, internet portals, newspapers) over consumers with limited attention. We characterize the equilibrium use of products as attention grabbers and its implications for consumer conversion, industry profits and (mostly vertical) product differentiation. |
| 主题 | Industrial Organization |
| 关键词 | Bounded rationality Consideration sets Conversion rate Irrelevant alternatives Limited attention Marketing Media platforms Persuasion Preferences over menus |
| URL | https://cepr.org/publications/dp7863 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/536700 |
| 推荐引用方式 GB/T 7714 | Ran Spiegler,Kfir Eliaz. DP7863 On the Strategic Use of Attention Grabbers. 2010. |
| 条目包含的文件 | 条目无相关文件。 | |||||
| 个性服务 |
| 推荐该条目 |
| 保存到收藏夹 |
| 导出为Endnote文件 |
| 谷歌学术 |
| 谷歌学术中相似的文章 |
| [Ran Spiegler]的文章 |
| [Kfir Eliaz]的文章 |
| 百度学术 |
| 百度学术中相似的文章 |
| [Ran Spiegler]的文章 |
| [Kfir Eliaz]的文章 |
| 必应学术 |
| 必应学术中相似的文章 |
| [Ran Spiegler]的文章 |
| [Kfir Eliaz]的文章 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
